Advertising
What it is Advertising?
Advertising is the attempt to influence the buying behaviour of customers or clients with a persuasive selling message about products or services. In business, the goal of advertising is to attract new customers defining the target market and reaching out to them with an effective ad campaign.
Message intended to increase brand awareness or change consumer perception. Advertising is inserted for a fee in five different media: Internet, press, cinema, radio and television.
Non-media advertising includes direct marketing, e-mailing, display, street marketing and point-of-sale advertising.
It stands out from the editorial content of these media. Internet advertising, particularly through native ads and retargeting, challenges the distinction between direct marketing and media advertising. Brand content, increasingly used by brands, is a form of indirect advertising in the media.
The brand offers editorial content with no apparent link to it in order to arouse the interest of consumers. Communication technique the objective of which is to modify the attitude or behaviours of consumers towards a product. It is then said that it seeks to “attract” the consumer to the product.
Editorial advertising
communication using an editorial space in the media (press, television, posters, radio, internet). Any activity consisting of organising an event or creating information about a product or a business entity falls into this category.
Contextual advertising
In contextual advertising, the content of the site or page of a site decides which advertising will be offered. In a female site, an advertisement for women will be displayed and in the astrology section of the same site an advertisement for a paid site. astrology will be broadcast.
Online advertising
All the advertising communication actions carried out on the Web. There are generally two main families of actions. “Display” advertising, which consists of inserting messages, banners, buttons, advertising communication films for an advertiser… on websites.
And “search” advertising, which is based on hyperlinks leading to the advertiser’s site, and which will be offered to the Internet user on the occasion of a request made using an engine of research.
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