What it is Advertising? Advertising is the attempt to influence the buying behaviour of customers or clients with a persuasive selling message about products or services. In business, the goal of advertising is to attract new customers defining the target market and reaching out to them with an effective ad campaign. Message intended to increase brand awareness or change consumer perception. Advertising is inserted for a fee in five different media: Internet, press, cinema, radio and television. Non-media advertising includes  direct marketing,  e-mailing, display, street marketing and point-of-sale advertising. It stands out from the editorial content of these media. Internet advertising, particularly through native ads and retargeting, challenges the distinction between direct marketing and media advertising. Brand content, increasingly used by brands, is a form of indirect advertising in the media. The brand offers editorial content with no apparent link to it in order to arouse t